The Basics Of SEO And PLG

 The Basics Of SEO And PLG

SEO is the practice of optimizing your website and online presence to rank higher in search engine results. It involves a variety of techniques and strategies, such as keyword research, on-page optimization, authoritative content creation and link building. The ultimate goal of SEO is to increase visibility and organic traffic and, in turn, improve user growth at a lower customer acquisition cost.


PLG is a business strategy that enables organizations to build products customers love and use as their primary growth lever. It emphasizes a customer-centric approach where users can experience the product before making a purchase. As the customers use the product,

 it is designed to share, collaborate, refer and invite new users into the product. This approach can not only help drive user adoption but also create a path toward monetization.

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